Category: digital

Personal Branding: Matching Your Public Image to Your Inner Values

Author: Kimberley R. Barker, MLIS, Digital Initiatives Librarian University of Virginia’s Claude Moore Health Sciences Library While the term “personal branding”—and the practice—makes some people uncomfortable because it conjures up thoughts of arrogance and braggadocio, I have a somewhat different perspective: For me, personal branding is a way to connect you with the people who… Read More