Twitter is such a great social media tool, isn’t it? It connects you with your audience, helps you reach a wider one, and makes it incredibly easy to go with the trends. When used right, it can be a powerful social channel for your business, and can be a lot of fun, too.
There are different aspects you need to consider when it comes to using this channel, and one of those is how you can creatively design your business Twitter profile to be absolutely powerful. Here, we’re going to take a look at some great ideas to help create the best, most impactful profile that people will simply love to follow.
Why Do You Need to Have a Great Twitter Design?
It might seem like all you need to do with Twitter is slap up a profile image, and possible cover image, and then start tweeting. People only follow you because of what you tweet, right? While this is definitely a contributing factor to why someone wants to follow your business or brand, another great element to convince someone to click that follow button and read your content is to have an epic, creative, and powerful Twitter profile. It’ll help set you apart from your competitors, make your brand look unique, no matter how common of a product you have, whilst also convincing people that you aren’t a spam account.
When you start interacting with people, they’ll click through to your Twitter profile and have a look around to establish how legitimate you are and decide if you’re worthy of a follow. In order to put your best foot forward, you need to dedicate time to your profile design. But how do you do this, you wonder? Have no fear, I’m going to take you on a journey to show you how you can create an amazingly creative design for your business Twitter profile.
10 tremendous ways to design a creative business twitter profile:
1. Choose a professional name & handle
While it’s best if these can be the same (for example, Rachelle Gardner’s twitter handle is @RachelleGardner), sometimes it’s not possible. Keep your name your real name (or company name if it’s an organizational Twitter account), and choose an appropriate, memorable Twitter handle (for example, Seth Godin’s Twitter handle is @ThisIsSethsBlog). Avoid using numbers (i.e., JohnSmith1). If needed, you can use underscores (i.e., John_Smith). By all means, avoid something like @Rainbows4392!
2. Choose a professional photo for your avatar
I recommend having a professional author portrait for your avatar. This is the picture that your followers will be seeing the vast majority of the time!
3. Header background
Make sure your header coordinates with your branding. It can be either a solid color or a picture. The main things to be careful of are that your header doesn’t either 1) clash with your profile picture or 2) make it difficult to read your bio.
4. Main Background
You can do a lot of things with your background, just don’t keep the default! Try matching the background to your professional author website design, or upload a picture of your book (just make sure the picture isn’t hidden behind content boxes!).
Make sure that your background doesn’t clash with your header background or make your profile look too busy. Here are some examples of good header/background combinations.
5. Bio includes key words
This is both for new followers and for Google search. Include words that describe what kind of writing you do, as well as a brief summary of your work. Here are a couple good examples:
Michael Hyatt: Public speaker. Author of the New York Times bestseller, Platform: Get Noticed in a Noisy World. I share links on leadership, productivity, and social media.
Liz Curtis Higgs: Love encouraging my sisters at women’s conferences, exploring the Bad Girls of the Bible, and writing Scottish historical novels.
6. Include website
Don’t forget to include your author website URL. Easy way to get some more traffic directed to your site! Just stick it in in the “website” field in the profile settings.
7. Make sure you’re visible
None of your hard work will matter if you make yourself invisible to your fans or search engines. Twitter profiles are set to public by default. If you’ve protected your tweets in the past, you can change the settings in your account settings by unchecking “Protect My Tweets.”
8.Follow trending topics and hashtags
If there is any big news in your industry, or you know of an upcoming professional event, look for hashtags related to that event. Tweet about the event while using the hashtag, so that your tweet shows up in a search of the hashtag link.
A hashtag is a hash “#” symbol, followed by a word or 2 that identifies and important topic. For example, if you are using an Oracle database and you have a question, you can tweet the question and include “#Oracle” in your tweet. Either someone from the company, or an industry expert may answer your question.
9.Make lists of the people you follow, so that you can easily scan and respond to tweets
Go to your profile page and click on the “Lists” section to create a list. Choose the people you want in your list, and decide if you want other people to see it, by making it public or private.
10.Go to WeFollow or Twellow to find industry leaders on Twitter
You can look by subject or profession. Follow 5 to 10 new people at a time, so that you don’t get too overloaded by following all the new posts on your Twitter feed.