TVC & Advertisement

TV Commercial (TVC) or advertisement is a form of marketing used to sell products or services via ads on Television (TV). Commercial advertising is important to businesses of all sizes, as it is a great way to get the good word out about your business to existing and potential customers alike.

As it turns out, according to Donald Gunn, the creative director at Leo Burnett advertising agency, there are 12 types of ads. Among them most of the types are businesses, however, here we are pointing few of them.

Spokesperson

A spokesperson ad employs a single person to stand for the product, company or brand. The theory is that viewers will connect with the spokesperson psychologically in a way they would not connect to a product or service.

Demonstration

Commercials are a staple of television advertising. Demonstration ads take advantage of the visual element of television by showing viewers what the product can do in context.

Problem-Solution

Businesses also use the problem-solution commercial approach to good effect, in large part because of its versatility. This approach overlaps with the demonstration ad for products, but also works for services that rely on a skill-set.

Infomercials

Infomercials operate as the television analogue of the long-form sales letter. This falls beneath the direct-response approach to advertising, in which the commercial asks the viewer to call or write-in to place an order.